AR and VR Development Services

Immersive technology has a clear set of use cases where it substantially outperforms the alternative, and a much larger set where it is an expensive novelty. It genuinely wins for training on procedures that are dangerous, expensive or impossible to rehearse in reality; for spatial understanding of things that cannot easily be brought to a room — buildings, machinery, molecular structures; for remote expert assistance where a technician needs guidance overlaid on the equipment in front of them; and for product visualisation where scale and placement drive the purchase decision.

We scope against those patterns and are direct when a use case does not fit one. Where it does, the engineering priorities are unusual. Comfort is a hard constraint, not a preference: sustained frame rate with no dropped frames, motion design that avoids vection-induced discomfort, comfortable interaction distances, and session lengths designed around real fatigue. A technically impressive experience that makes 20% of users nauseous has failed regardless of its visual quality.

Usability in three dimensions has its own rules. Users have no mouse, limited text input, imprecise pointing and no persistent screen edge to anchor navigation. We design around gaze, gesture and controller affordances, keep interactive elements within comfortable reach envelopes, provide clear feedback for actions that have no physical resistance, and include seated and standing modes plus accessibility accommodations for users with limited mobility or single-hand use.

On platforms we build for Apple Vision Pro with visionOS, Meta Quest, WebXR for browser-delivered experiences that need no installation, and mobile AR through ARKit and ARCore. For enterprise deployments we also handle the unglamorous part: device provisioning, kiosk mode, content distribution, and usage analytics so training completion and performance can be reported.