Software & Web
SaaS Product Development Services
- Typical MVP to first paying customer
- 10–16 wkTypical MVP to first paying customer
- Control set built in from the start
- SOC 2Control set built in from the start
About SaaS Product Development
Building a SaaS product is a different discipline from building software for one company. You are shipping a single codebase that must serve tenants with conflicting requirements, isolate their data absolutely, meter their usage accurately, bill them without human intervention, onboard them without a solutions engineer, and let them leave with their data if they choose. Every one of those is an architectural decision with a cost of reversal that climbs steeply after launch.
We front-load the ones that matter. Tenancy model — shared schema with row-level security, schema-per-tenant, or full isolation — is chosen against your compliance profile and expected tenant count, not by default. Billing is modelled early because the pricing metric shapes the data model: seat-based, usage-based and hybrid plans each imply different event capture. Authentication is built with enterprise buyers in mind, which means SSO, SCIM provisioning and audit logs on the roadmap from the start rather than as a scramble during your first six-figure deal.
For earlier-stage products we scope hard toward a genuine MVP: the narrowest slice that lets a real customer complete the core job and pay for it. That typically means auth, one primary workflow, Stripe billing, transactional email and product analytics — usually 10 to 16 weeks. We instrument activation and retention from launch so the roadmap after MVP is driven by observed behaviour rather than by the loudest stakeholder.
As the product matures we help with the unglamorous scaling work: usage metering that reconciles with invoices, tenant-aware rate limiting, background job isolation so one heavy tenant cannot starve the rest, and the SOC 2 evidence trail your enterprise pipeline will eventually require.
Why it matters
What you get
Tenancy modelled deliberately
Isolation strategy is chosen against your compliance profile and growth curve, with row-level security enforced at the database rather than trusted to application code.
Billing that reconciles
Subscription, usage-based and hybrid pricing implemented with Stripe or Paddle, including proration, dunning, tax handling and an auditable usage ledger.
Self-serve onboarding
Signup, workspace creation, invitations, trials and in-product guidance designed so customers reach first value without touching your team.
Enterprise-ready early
SSO via SAML/OIDC, SCIM provisioning, granular roles, audit logs and data export — the checklist that unblocks your first large contract.
Product analytics from day one
Activation, feature adoption, cohort retention and churn signals instrumented at launch, so the roadmap is evidence-led.
How we deliver
Our process for this work
Adapted to this service specifically — not a generic five-box diagram.
- 01
Product & pricing definition
2–3 weeksJobs-to-be-done, competitive positioning, pricing metric and packaging. The pricing model is settled here because it determines the data model.
- 02
Platform architecture
2 weeksTenancy and isolation strategy, authentication and authorisation design, billing event model, and the infrastructure topology to support them.
- 03
MVP build
10–16 weeksCore workflow, auth, billing, transactional email, admin tooling and analytics — the smallest complete slice a paying customer can succeed with.
- 04
Beta & instrumentation
4–6 weeksDesign-partner onboarding, activation funnel analysis, and a prioritised fix list drawn from observed behaviour rather than opinion.
- 05
Scale-up
OngoingEnterprise features, performance work under real tenant load, SOC 2 readiness, and continuing roadmap delivery.
Proof
Where we have done this
Scaling a B2B SaaS platform through 8x growth without a rewrite
Targeted performance and isolation work absorbed 8x tenant growth, cut p95 latency 78%, and took deployment from fortnightly to daily.
- Reduction in p95 API latency
- 78%Reduction in p95 API latency
- Deployment frequency
- 14 days → 1 dayDeployment frequency
- Tenant growth absorbed
- 8xTenant growth absorbed
Rebuilding a lending origination platform around an event-sourced ledger
An event-sourced origination platform replacing a spreadsheet-and-email process, with decisioning, audit trail and reconciliation built in.
- Median time to credit decision
- 4.2 days → 6 hrsMedian time to credit decision
- Applications processed per underwriter
- 3.1xApplications processed per underwriter
- Decisions reconstructable for audit
- 100%Decisions reconstructable for audit
Answers
SaaS Product Development — common questions
Related
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Custom Web Application Development
Bespoke web platforms built for scale, speed and long-term ownership.
Learn moreThinking about saas product development?
Tell us the problem rather than the solution. A 30-minute call is usually enough for both of us to know whether this is the right service and whether we are the right team.