Software & Web
Website Design and Development Services
About Website Design & Development
A corporate website is a revenue surface, not a brochure. It is where a procurement lead validates you at 11pm, where a candidate decides whether to apply, and where every paid click eventually lands. Yet most B2B sites are built once, handed over as an unmaintainable theme, and then slowly degrade — page weight creeps up, Core Web Vitals go red, the marketing team can no longer publish without a developer, and organic traffic quietly flattens.
We build websites as engineered products with a content model behind them. Design starts from the messaging hierarchy and the actual conversion paths, not from a template. Development uses modern server-rendered frameworks so pages arrive as complete HTML — fast for users, unambiguous for crawlers and AI answer engines. Editors get a structured CMS with typed content types and live preview, so the team can ship a new service page or case study without opening a ticket.
Performance and accessibility are acceptance criteria, not aspirations. Every build targets green Core Web Vitals on a mid-range mobile device over 4G, WCAG 2.1 AA conformance verified with both automated and manual keyboard testing, and a technical SEO baseline that includes canonical management, structured data, an auto-generated sitemap and a deliberate internal linking model. We wire analytics and Search Console before launch so you can attribute outcomes from week one.
The result is a site your marketing team can actually operate: quick to publish to, cheap to run, straightforward to extend, and measurably better at turning attention into qualified pipeline.
Why it matters
What you get
Designed around conversion paths
Information architecture, page hierarchy and CTA placement are derived from how your buyers actually evaluate — not from a template gallery.
Green Core Web Vitals at launch
Server-rendered HTML, optimised images, self-hosted fonts and disciplined JavaScript budgets. We test on throttled mobile, not on a desktop fibre connection.
Marketing team autonomy
A structured, typed CMS with live preview means new pages, posts and case studies ship without engineering involvement.
Technical SEO built in
Semantic markup, canonical URLs, JSON-LD structured data, XML sitemaps, redirect management and a documented internal linking strategy.
WCAG 2.1 AA conformance
Keyboard-navigable, screen-reader tested, contrast-verified — reducing legal exposure and widening your addressable audience.
How we deliver
Our process for this work
Adapted to this service specifically — not a generic five-box diagram.
- 01
Positioning & content strategy
1–2 weeksAudience definition, message hierarchy, keyword mapping and a page-by-page content plan with target queries and internal link targets.
- 02
Design system & key pages
2–4 weeksA reusable design system — type scale, colour tokens, components — then high-fidelity design for the home page and each page archetype.
- 03
Build & CMS modelling
3–6 weeksComponent library, content types, editorial preview, and all templates built responsively from 320px to ultra-wide.
- 04
QA, SEO & launch
1–2 weeksCross-browser QA, Lighthouse and axe audits, redirect map for any legacy URLs, analytics and Search Console verification, then DNS cutover.
- 05
Growth iteration
OngoingMonthly performance and ranking review, landing page production, and A/B testing on the pages that carry pipeline.
Proof
Where we have done this
A patient portal designed for the patients who struggle most with portals
A rebuilt patient portal with WCAG 2.1 AA conformance, FHIR integration and plain-language results — activation rose from 23% to 67%.
- Patient portal activation rate
- 23% → 67%Patient portal activation rate
- Reduction in routine call volume
- 41%Reduction in routine call volume
- Verified across all patient flows
- WCAG 2.1 AAVerified across all patient flows
Answers
Website Design & Development — common questions
Related
Services that usually go with this
E-commerce Development
Shopify, headless commerce and custom storefronts engineered for revenue.
Learn moreProgressive Web Apps (PWA)
App-grade experiences that install, work offline and skip the app store.
Learn moreFurther reading
Thinking about website design & development?
Tell us the problem rather than the solution. A 30-minute call is usually enough for both of us to know whether this is the right service and whether we are the right team.